Conceptual Design Information Sheet

Front

What is conceptual design?

Back

Conceptual design is the initial stage in the design process where ideas, strategies, and goals are developed before moving into detailed production.

Front

Why is the conceptual design phase crucial?

Back

It establishes the foundation for all further design work, focusing on brainstorming, understanding customer requirements, and using tools to visualize and refine ideas.

Front

What are the elements of design specifications for customers?

Back

Objectives and Goals, Target Audience, Budget and Timeline, Brand Identity, and Specifications.

Front

Why is understanding the target audience important in design?

Back

Knowing the audience helps in making design decisions related to aesthetics, accessibility, and usability.

Front

What is the role of brainstorming in conceptual design?

Back

Brainstorming helps generate a wide range of ideas quickly without judgment, encouraging creativity and idea exploration.

Front

What are the types of research used in conceptual design?

Back

Primary Research, Secondary Research, Market Research, and Visual Research.

Front

Define 'Thumbnail' in conceptual design terminology.

Back

A thumbnail sketch is a small, rough drawing that outlines the basic composition of a design, used to explore different approaches to a design problem.

Front

What is a storyboard?

Back

A storyboard is a series of illustrations or images arranged in sequence to plan the flow of a design or narrative.

Front

What are some design production techniques for output?

Back

Digital Printing, Vector Graphics, 3D Modeling, Web Design, and Packaging Design.

Front

What is proofing in design?

Back

Proofing refers to reviewing and testing a design before it goes into full production to ensure it meets all requirements and standards.