
PRE- QUIZ
Authored by Helmerizah Din
Business
University

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is pricing?
a) The cost of production for a product
b) The process of determining the value customers place on a product
c) The act of promoting a product through advertising
d) A fixed amount that never changes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best defines pricing?
a) The strategy used to set the selling price of products or services
b) The act of reducing costs to increase profits
c) The process of increasing sales by lowering prices
d) A strategy used only by high-end brands
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a major pricing strategy?
a) Customer value-based pricing
b) Cost-based pricing
c) Competition-based pricing
d) Random pricing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the key focus of customer value-based pricing?
a) Setting prices based on production costs
b) Setting prices based on customer perceptions of value
c) Matching the prices of competitors
d) Reducing costs to maximize profits
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which pricing strategy primarily considers production and distribution costs?
a) Customer value-based pricing
b) Cost-based pricing
c) Competition-based pricing
d) Demand-based pricing
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