Pricing Strategy

Pricing Strategy

University

10 Qs

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Pricing Strategy

Pricing Strategy

Assessment

Quiz

Business

University

Practice Problem

Easy

Created by

April Alea

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This is a pricing strategy recommended for products that have become obsolete:

Survival pricing

Geographic pricing

Price skimming

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A competitive pricing strategy is good when the price objectives are status quo oriented.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coffee pods for Dolce Gusto coffee machine are relatively inexpensive, considering the price of the machine. The pricing strategy used for the pods as auxiliary products is:

Product bundle

Captive product pricing

Creative pricing

All of the options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A movie theater sells its tickets at lower prices to students and seniors. This is an example of:

Prompt payment

Price discrimination

Price skimming

Stability pricing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:

Discounts

Stability pricing

Price discrimination

Product-bundle pricing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In this strategy, all competitors respond to supply and demand, in order to set a market price that reduces shortages and surpluses.

Competitive pricing

Survival pricing

Supply and demand pricing

None of the options

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.

True

False

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