Pricing Strategy

This is a pricing strategy recommended for products that have become obsolete:

• Survival pricing

• Geographic pricing

• Price skimming

A competitive pricing strategy is good when the price objectives are status quo oriented.

• True

• False

Coffee pods for Dolce Gusto coffee machine are relatively inexpensive, considering the price of the machine. The pricing strategy used for the pods as auxiliary products is:

• Product bundle

• Captive product pricing

• Creative pricing

• All of the options

A movie theater sells its tickets at lower prices to students and seniors. This is an example of:

• Prompt payment

• Price discrimination

• Price skimming

• Stability pricing

Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of:

• Discounts

• Stability pricing

• Price discrimination

• Product-bundle pricing

In this strategy, all competitors respond to supply and demand, in order to set a market price that reduces shortages and surpluses.

• Competitive pricing

• Survival pricing

• Supply and demand pricing

• None of the options

The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit.

• True

• False

Which pricing strategy uses the

buyers’ perceptions of value rather than seller’s cost?

• Customer Value-Based Pricing

• Competition-Based Pricing

• Cost-Based Pricing

• Dynamic Pricing

Which pricing strategy involves setting prices based on competitors’ strategies, costs, prices and market offerings?

• Customer Value-Based Pricing

• Competition-Based Pricing

• Cost-Based Pricing

• Dynamic Pricing

The amount of money expected, required, or given in payment for something.

• Product

• Price

• Place

• Promotion