BRANDING

Which of the following can be used as inspiration when creating a brand name of a product?

• A. events

• B. people

• C. achievements

• D. all of these

Which can make a brand name memorable?

• A. it is often misspelled   

• B. it sounds common   

• C. it sounds like something else

• D. it sounds good to the ear

Which should be considered in creating a brand name?

• A. The product price

• B. The place of promotion

• C. The customer impression

• D. The family’s perception

How does a brand name of a product proved to be successful in the market?

• A. When it is cheaply priced

• B. When it delivers what it has promised

• C. When it is patronized by customers

• D. When it is packaged nicely

Which leaves a long lasting impression to customers?

• A. A brand name that is too long

• B. A brand name that sounds funny

• C. A brand name that speaks of products personality

• D. A brand name that delivers what it promises