ENTREP

What refers to the activity that converts materials into useful forms?

• A. Invention

• B. Operation

• C. Production

• D. Selection

It is a set of controllable and interrelated variables composed of place, price, and promotions that a company assembles to satisfy a target group.

• A. Price

• B. Marketing mix
  

• C. Product
  

• D. Packaging

An item that is produced to satisfy the needs of a certain group of people.

• A. Price

• B. Marketing mix
  

• C. Product

• D. Packaging

It is a tangible product. Its example includes tires, MP3 players, and clothing.

• A. Branding

• B. Positioning

• C. Product

• D. Packaging

It can be intangible or tangible as it can be in the form of services or goods.

• A. Price

• B. Marketing mix

• C. Product

• D. Packaging

A marketing model that modifies the 4Ps model.

• A. Packaging

• B. 7Ps model

• C. Marketing mix

• D. People

It is intangible. Its example includes hair salons and accounting firms.

• A. Place
  

• B. Brand name
  

• C. Services
  

• D. Promotion

The place occupied by products in the hearts and minds of the consumers.

• A. Branding

• B. Positioning

• C. Goods
  

• D. Place

This is where your product or service is actually sold.

• A. Place
  

• B. Brand name

• C. Services

• D. Promotion

A name, symbol, or other feature that distinguishes a seller’s goods or services in the marketplace.

• A. Brand Name
  

• B. Positioning
  

• C. Branding
  

• D. Place