PBMF Unit 4: Terms, Roles, and Strategies

Goods are items that satisfy human wants and provide utility. Which of the following is an example of goods?

• A car

• A service

• An idea

• A feeling

Services are intangible products that cannot be touched or stored. Which of the following is an example of a service?

• A car

• A haircut

• A smartphone

• A book

Which of the following is a characteristic of goods?

• A) Intangible

• B) Can be stored

• C) Involves a performance

• D) Cannot be seen

Which of the following is a characteristic of services?

• A) Tangible

• B) Can be stored

• C) Involves a performance

• D) Can be seen

Explain the importance of different marketing strategies for goods versus services.

• Marketing strategies for goods focus on tangible benefits, while services emphasize customer experience.

• Goods and services require the same marketing strategies.

• Marketing strategies for services focus on tangible benefits, while goods emphasize customer experience.

• There is no difference in marketing strategies for goods and services.

Marketing strategies differ for goods and services in terms of tangibility. Which of the following best explains this difference?

• Goods are tangible and can be experienced before purchase, while services are intangible and cannot be experienced before purchase.

• Goods are intangible and cannot be experienced before purchase, while services are tangible and can be experienced before purchase.

• Both goods and services are tangible and can be experienced before purchase.

• Both goods and services are intangible and cannot be experienced before purchase.

What are the distribution strategies for goods?

• Direct distribution

• Indirect distribution

• Intensive distribution

• All of the above

What are the distribution strategies for services?

• Direct distribution

• Indirect distribution

• Both direct and indirect distribution

• None of the above

How can customers interact with goods before purchasing?

• By reading reviews online

• By physically examining the goods

• By watching advertisements

• By asking friends for opinions

A key focus of marketing strategies for services is:

• Product development

• Customer relationship management

• Supply chain optimization

• Cost reduction