QUIZ 11: Direct, Online, Social Media, and Mobile Marketing

The most basic type of Web site is the:

• Intranet Web site

• Marketing Web site

• Commercial Web site

• Corporate Web site

The most powerful approach to integrated direct marketing is:

•   Single-vehicle, multiple-stage

• Multiple-vehicle, multiple-stage

• Single-vehicle, single-stage

• Multiple-vehicle, single-stage

The sequence of integrated direct marketing technique is:

• Paid ad with a response channel > Direct mail mechanism > Outbound telemarketing > Face-to-face sales calls

• Direct mail mechanism > Outbound telemarketing > Face-to-face sales calls > Paid ad with a response channel

• Outbound telemarketing > Paid ad with a response channel > Direct mail mechanism > Face-to-face sales calls

• Outbound telemarketing > Face-to-face sales calls > Paid ad with a response channel > Direct mail mechanism

The popular press has paid the most attention to ________ online marketing.

• Consumer-to-business (C2B)

• Business-to-consumer (B2C)

• Business-to-business (B2B)

• Consumer-to-consumer (C2C)

Choose the best option: Effective direct marketing begins with a good ________.

• Plan

• Customer database

• Management team

• Marketing team

Which of the following is a reason direct marketing has grown?

• Low cost

• Loss of other marketing methods

• Relaxed laws

• Precision targeting

 ________ stores the information the company receives in a central repository of customer data.

• Computer system

• Computer array

• Data warehouse

• None of the above

Data mining is NOT used to predict the following:

• Which customers are most likely to respond to an offer

• How to segment a market

• The occupancy and ADR of a hotel

• Identify the company's most loyal customers

On-line security is perhaps the number one e-commerce concern.

• TRUE

• FALSE

Data mining is the systematic removal of bad information from the database.

• TRUE

• FALSE