A company wants to understand why its sales in Region X have dropped by 15% over the past year. They plan to conduct in-depth interviews with existing customers to explore the reasons. What type of research is being conducted?

Marketing Research Exam

Quiz
•
Business
•
University
•
Hard
Marcus Maravillas
Used 8+ times
FREE Resource
50 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Descriptive research
Causal research
Exploratory research
Experimental research
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A business aims to determine the effect of a new advertisement on consumer purchase intent by showing different ads to two groups and comparing their responses. What type of research is this?
Causal research
Exploratory research
Descriptive research
Observational research
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing manager wants to describe the purchasing patterns of customers in their store, including demographics, frequency of visits, and average spending. What research method is appropriate?
Causal research
Descriptive research
Exploratory research
Experimental research
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company is defining its marketing research objectives before collecting any data. Which stage of the marketing research process are they in?
Data collection
Problem definition
Data analysis
Reporting findings
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A researcher is conducting surveys and interviews to gather information. What stage of the marketing research process is this?
Data collection
Data analysis
Research planning
Reporting findings
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company installs hidden cameras in their store to observe customer shopping behavior. What data collection method is being used?
Focus groups
Survey
Observation
Experiment
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
An online retailer uses customer reviews and purchase history from its website to analyze buying behavior. What type of research is this?
Primary research
Secondary research
Experimental research
Observational research
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