Marketing Research Exam

A company wants to understand why its sales in Region X have dropped by 15% over the past year. They plan to conduct in-depth interviews with existing customers to explore the reasons. What type of research is being conducted?

• Descriptive research

• Causal research

• Exploratory research

• Experimental research

A business aims to determine the effect of a new advertisement on consumer purchase intent by showing different ads to two groups and comparing their responses. What type of research is this?

• Causal research

• Exploratory research

• Descriptive research

• Observational research

A marketing manager wants to describe the purchasing patterns of customers in their store, including demographics, frequency of visits, and average spending. What research method is appropriate?

• Causal research

• Descriptive research

• Exploratory research

• Experimental research

A company is defining its marketing research objectives before collecting any data. Which stage of the marketing research process are they in?

• Data collection

• Problem definition

• Data analysis

• Reporting findings

A researcher is conducting surveys and interviews to gather information. What stage of the marketing research process is this?

• Data collection

• Data analysis

• Research planning

• Reporting findings

A company installs hidden cameras in their store to observe customer shopping behavior. What data collection method is being used?

• Focus groups

• Survey

• Observation

• Experiment

An online retailer uses customer reviews and purchase history from its website to analyze buying behavior. What type of research is this?

• Primary research

• Secondary research

• Experimental research

• Observational research

A marketing team conducts interviews with 12 selected customers to explore their opinions about a new product. What data collection method is being used?

• Survey

• Focus group

• Observation

• Interview

A marketing team randomly selects 500 customers from a database of 10,000 to participate in a survey. What sampling technique is being used?

• Cluster sampling

• Quota sampling

• Simple random sampling

• Convenience sampling

A researcher selects 100 male and 100 female respondents to ensure equal gender representation. What type of sampling method is this?

• Convenience sampling

• Quota sampling

• Stratified sampling

• Cluster sampling