Marketing Research Exam

Marketing Research Exam

University

50 Qs

quiz-placeholder

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Marketing Research Exam

Marketing Research Exam

Assessment

Quiz

Business

University

Hard

Created by

Marcus Maravillas

Used 8+ times

FREE Resource

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company wants to understand why its sales in Region X have dropped by 15% over the past year. They plan to conduct in-depth interviews with existing customers to explore the reasons. What type of research is being conducted?

Descriptive research

Causal research

Exploratory research

Experimental research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A business aims to determine the effect of a new advertisement on consumer purchase intent by showing different ads to two groups and comparing their responses. What type of research is this?

Causal research

Exploratory research

Descriptive research

Observational research

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A marketing manager wants to describe the purchasing patterns of customers in their store, including demographics, frequency of visits, and average spending. What research method is appropriate?

Causal research

Descriptive research

Exploratory research

Experimental research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company is defining its marketing research objectives before collecting any data. Which stage of the marketing research process are they in?

Data collection

Problem definition

Data analysis

Reporting findings

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A researcher is conducting surveys and interviews to gather information. What stage of the marketing research process is this?

Data collection

Data analysis

Research planning

Reporting findings

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company installs hidden cameras in their store to observe customer shopping behavior. What data collection method is being used?

Focus groups

Survey

Observation

Experiment

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An online retailer uses customer reviews and purchase history from its website to analyze buying behavior. What type of research is this?

Primary research

Secondary research

Experimental research

Observational research

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