Marketing and the Internet

1. What is the core principle of online monetization?

• a) Generating leads

• b) Providing value in exchange for money

• c) Creating engaging content

• d) Building brand awareness

2. What are the two primary pricing models in internet advertising?

• a) CPM and CPC

• b) SEO and SEM

• c) Affiliate marketing and content marketing

• d) Digital downloads and subscription services

3. What does CPM stand for?

• a) Cost Per Million

• b) Cost Per Minute

• c) Clicks Per Minute

• d) Cost Per Month

4. What does CPC stand for?

• a) Cost Per Click

• b) Cost Per Conversion

• c) Clicks Per Click

• d) Cost Per Customer

5. What is the main advantage of subscription services?

• a) Low overhead costs

• b) Predictable recurring revenue

• c) High conversion rates

• d) Easy to scale

6. In the context of digital marketing, what does SEO stand for?

• a) Search Engine Optimization

• b) Social Engagement Online

• c) Secure Email Outreach

• d) Search Engine Outreach

7. What is a popular method for bloggers and influencers to monetize their websites?

• a) E-commerce

• b) Advertising

• c) Affiliate marketing

• d) Digital downloads

8. Which metric is commonly used to evaluate the effectiveness of email marketing campaigns?

• b) Bounce rate

• a) Open rate

• d) All of the above

• c) Click-through rate

9. What is clickbait?

• a) A type of advertising that uses misleading headlines or thumbnails to entice users to click

• b) A type of website that uses pop-up ads

• c) A type of social media marketing that uses viral content

• d) A type of email marketing that uses spam

10. What is a "black hat" SEO technique?

• a) A legitimate and ethical method for optimizing website content

• b) A manipulative technique that violates search engine guidelines

• c) A type of social media marketing that uses fake accounts

• d) A type of email marketing that uses spam