Market Disruption and Innovation Quiz

What is the defining trait of market disruption?

• Regulation enforcement

• Gradual process improvement

• Radical change in market structure

• Outsourcing of labour

Disruptive innovation often begins in:

• Premium markets

• Government sectors

• Low-end or new markets

• Academic institutions

Which company disrupted the traditional hotel industry?

• Expedia

• Airbnb

• Hilton

• TripAdvisor

What is NOT a form of business transformation?

• Operational efficiency

• Customer service improvement

• Brand marketing

• Business model innovation

Disintermediation refers to:

• Adding steps to a value chain

• Moving from physical to digital

• Removing intermediaries

• Offshoring development work

ROI in innovation includes:

• Only cost savings

• Revenue only

• Tangible and intangible benefits

• Developer salaries

The Netflix vs. Blockbuster example illustrates:

• Incremental product launch

• Disruptive innovation

• Patent litigation

• Sustaining innovation

What is a good metric for innovation?

• Staff turnover

• Innovation rate

• CEO salary

• Server uptime

Which framework supports customer experience transformation?

• Digital Transformation Canvas

• Blockchain ledger

• SWOT Analysis

• Balanced Scorecard

A digital business model example is:

• One-time product sale

• Subscription-based streaming service

• Traditional retail store

• Local hardware vendor