Declaraciones de Visión y Misión Session 1

What is the main question that a vision statement should answer?

• What is our market share?

• What do we want to become?

• Who are our competitors?

• How much profit will we make?

Which of these is a key component of a mission statement?

• Stock price objectives

• Employee vacation policies

• Concern for public image

• Office locations

According to Drucker, when is the most critical moment to define a business's mission?

• During a financial crisis

• After a merger

• When the company is successful

• Before hiring employees

Which company had its vision statement criticized for being too vague about its business?

• Samsung

• Dell

• PepsiCo

• L'Oreal

What is a common mistake when drafting mission statements?

• Include all nine components

• Focus only on profitability

• Use less than 250 words

• Mention technology

What benefit does NOT align with having a clear mission statement?

• Resolve divergent opinions among managers

• Ensure an annual growth of 10%

• Provide a basis for resource allocation

• Improve employee morale

What did Reuben Mark (CEO of Colgate) emphasize about vision statements?

• They must be financial

• They must inspire globally

• They exclude employees

• They change weekly

Which company had its mission statement rated as the worst in Table 5-5 for lacking six components?

• Dell

• L'Oreal

• Royal Caribbean

• Fleetwood Enterprises

How often should organizations review their vision/mission statements?

• Every 5 years

• Only during crises

• Annually

• Never

What analogy did Peter Schultz (CEO of Porsche) use to describe mission-driven work?

• Building a cathedral

• Winning a race

• Planting a tree

• Solving a puzzle