L4 Audience Segmentation

What is audience segmentation?

• The process of creating a single marketing message for all consumers
• Dividing a large audience into smaller groups based on shared characteristics
• Sending random ads to a broad audience
• Ignoring the audience’s preferences

Why is audience segmentation important?

• It makes marketing messages more expensive
• It helps create more relevant and personalised content
• It reduces the need for customer research
• It complicates the marketing process

Which of the following is NOT a common category for audience segmentation?

• Age
• Gender
• Hair Colour
• Location

Age segmentation is based on:

• Geographic location
• Income level
• Age groups
• Education level

An example of gender segmentation could be:

• Targeting both men and women equally
• Creating an ad campaign for women’s skincare products
• Ignoring gender in product development
• Targeting teenagers

What kind of audience is grouped under occupation segmentation?

• People with the same educational background
• People with similar spending habits
• People with the same profession or job type
• People living in the same location

Income segmentation allows marketers to:

• Understand spending power and preferences
• Group people by their hobbies
• Ignore customer budgets
• Focus only on age differences

Education segmentation helps brands:

• Group people by location
• Target audiences based on their level of education
• Focus on family size
• Segment customers based on employment

Location-based segmentation is useful for:

• Targeting global audiences with the same message
• Creating content specific to a region or city
• Ignoring cultural differences
• Grouping people by income level

Interest-based segmentation focuses on:

• Grouping people by their preferences and hobbies
• Dividing audiences by their income
• Categorising based on location
• Ignoring personal preferences