Qualitative Research and Approaches Quiz

What is the primary aim of qualitative research?

• To conduct experiments

• To test hypotheses

• To understand how and why using in-depth written methods

• To gather statistical data

Which qualitative approach focuses on studying an entire culture?

• Phenomenology

• Grounded Theory

• Ethnography

• Field Research

What is the most common method used in ethnography?

• Interviews

• Participant observation

• Surveys

• Case studies

What does grounded theory aim to develop?

• Statistical models

• Theoretical concepts

• Cultural insights

• Historical analysis

Which approach emphasises understanding people's subjective experiences?

• Ethnography

• Grounded Theory

• Phenomenology

• Field Research

What is a key characteristic of field research?

• Uses pre-defined surveys

• Conducted in a laboratory

• Involves extensive field notes

• Focuses on quantitative data

What is the initial phase of grounded theory research characterised by?

• Verification and summary

• Static and confining questions

• Open and generative questions

• Pre-defined hypotheses

Which qualitative approach is most likely to involve a real-life setting to obtain data?

• Field Research

• Quantitative research

• Grounded Theory

• Ethnography

Which approach is primarily concerned with generating new theories from data?

• Case Study

• Ethnography

• Phenomenology

• Grounded Theory

What is a common data collection method in qualitative research?

• Random Sampling

• Controlled Experimentation

• Participant Observation

• Standardized Testing