Digital & Social Media Marketing Quiz

In the year 2004, what were some of the primary forms of advertising available to Phil?

• Social media and video ads

• TV, radio, billboards, and print ads

• Search engine optimization and email

• Mobile apps and influencer marketing

What was one of the biggest limitations of traditional advertising methods in Phil’s time?

• They were only for large companies

• They didn’t exist in most countries

• They were expensive and not easily measurable

• They worked better than digital marketing

Which digital channel allowed Phil to reach a targeted audience and gather insights?

• Television ads

• Radio shows

• Social media platforms

• Billboard campaigns

What are common types of content Phil could post on social media?

• Text posts, polls, images, and videos

• Newspaper articles and interviews

• Radio broadcasts and telemarketing

• Flyers and direct mail

What type of social media ad allows collecting information like newsletter sign-ups?

• Image ads

• Video ads

• Text ads

• Lead ads

Which of the following is NOT a benefit of using social media marketing?

• Creating a brand identity

• Targeting audiences based on demographics

• Driving traffic to stores without tracking

• Gaining insights on audience behavior

What is one of the tools Phil learned to use for lead generation and planning?

• Buzzsumo

• Google Docs

• Photoshop

• Excel only

What is visual storytelling in the context of social media marketing?

• Writing blog posts without visuals

• Using images and videos to tell brand stories

• Making long podcasts to explain marketing

• Typing lengthy newsletters

What type of ads feature positive reviews or testimonials?

• Lead ads

• Image ads

• Video ads

• Text ads

According to the quiz in the video, what can you do with social media marketing?

• Create a brand for yourself

• Engage with an audience

• Target users based on demographics

• All of the above