The Impact of Apple's 1984 Commercial

Who was the director of Apple's iconic 1984 advertisement?

• Steven Spielberg

• Ridley Scott

• George Lucas

• James Cameron

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What was the budget for the Apple commercial aired in 1984?

• $2 million

• $900,000

• $1.5 million

• $500,000

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Steve wanted to design a computer for

• business people

• tech nerds

• anyone to use at home

• large companies

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Which novel influenced the theme of Apple's 1984 advertisement?

• The Catcher in the Rye

• Brave New World

• Fahrenheit 451

• 1984

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How long was the commercial?

• 1 minute

• 30 seconds

• 3 minutes

• 120 seconds

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What was the primary message conveyed by Apple's 1984 commercial?

• Apple represents the future of gaming

• Apple promotes freedom and innovation

• Apple is the most cost-effective choice

• Apple offers the most powerful computers

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What were the Macintosh sales in the three months following the Super Bowl?

• $100 million

• $200 million

• $155 million

• $250 million

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What was the reaction of the Apple board to the 1984 commercial?

• They were unimpressed

• They were indifferent

• They were confused

• They loved it

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What was the focus group test score for the commercial?

• 40 out of 43

• 20 out of 43

• 5 out of 43

• 30 out of 43

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During which major event was the iconic 1984 Apple commercial first broadcasted?

• The Super Bowl

• The World Series

• The Olympics

• The Oscars