4.02C steps for building distribution channels

What is the first step in the pocket checklist for any new distribution channel?

• Define your product or service

• Fine-tuning of your product information

• Evaluate customer needs

• Analyze competition channels

What question helps determine if a product needs supplementary services?

• What are your customers’ needs?

• What is the fastest positioning to satisfy customers?

• Is it a stand-alone product or service, or does it need supplementary ones?

• Is it for direct consumption, or will it need customization or installation?

Which tool is recommended for speeding up the distribution strategy?

• CMS system

• PIM system

• CRM system

• ERP system

What should be evaluated to improve the shopping experience?

• Product pricing

• Current shopping experience

• Customer feedback

• Competitor analysis

What is essential for sharing product content with agents?

• Competitive pricing

• Updated and checked product content

• Customer testimonials

• High-quality images

What question helps assess the need for product customization?

• What channels do the competition use?

• Is it for direct consumption, or will it need customization or installation?

• What are your customers’ needs?

• Is it a stand-alone product or service, or does it need supplementary ones?

What should be defined first in the pocket checklist?

• Distribution channels

• Product or service

• Customer demographics

• Marketing strategy

What is the purpose of fine-tuning product information?

• To increase product price

• To speed up distribution strategy

• To improve customer service

• To enhance product features

What question helps determine the need for product shipping?

• Is it for direct purchase, in person, or does it need to be shipped to their home?

• What is the fastest positioning to satisfy customers?

• What are your customers’ needs?

• Is it a stand-alone product or service, or does it need supplementary ones?

What should be assessed to define a distribution strategy?

• Customer needs and business questions

• Product pricing

• Marketing channels

• Competitor pricing