Marketing

Marketing

University

15 Qs

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Marketing

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Titilope Adebayo

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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is market segmentation?

Market segmentation is the division of a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Market segmentation refers to the total number of buyers in a market.

Market segmentation is the process of increasing market prices.

Market segmentation is the analysis of market trends over time.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Name the four main types of market segmentation.

Economic, Cultural, Seasonal, Technological

Qualitative, Quantitative, Spatial, Temporal

Social, Political, Environmental, Temporal

Demographic, Geographic, Psychographic, Behavioral

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the components of the marketing mix?

Product, Price, Place, Promotion

Product, Price, Place, Friends

Product, Price, Packaging, Positioning

Product, Price, Promotion, Packaging

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define the term 'marketing environment'.

The marketing environment refers to a company's internal policies and procedures.

The marketing environment is solely about the company's product offerings.

The marketing environment is the financial status of a company.

The marketing environment is the internal, external factors and conditions that influence a company's marketing activities and strategies.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

List the different types of markets.

Consumer and Industrial Market

Virtual Market

Digital Market

Black Market

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between a consumer market and a business market?

The consumer market targets individuals for personal consumption, whereas the business market targets organizations for operational or resale purposes.

The consumer market is only for online sales, whereas the business market is for physical stores.

The consumer market focuses on bulk purchases, while the business market focuses on individual sales.

The consumer market deals exclusively with luxury goods, while the business market deals with essential supplies.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the different types of products?

Consumer goods and industrial goods

office supplies

seasonal products

raw materials

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