Distribution and Marketing Quiz

What is a value delivery network?

• A single company's distribution system

• A network of companies, suppliers, distributors, and customers who partner to improve system performance

• A marketing strategy for selling products

• A method of pricing products

Which of the following is NOT a function of a distribution channel?

• Information

• Matching

• Manufacturing

• Negotiation

In the marketing mix, what does 'Place' primarily refer to?

• The physical location of a company's headquarters

• The geographical origin of products

• The distribution of products and where consumers can buy them

• The location of warehouse facilities

What is a wholesaler's primary characteristic?

• Sells directly to end consumers

• Sells to retailers and other merchants, but not to ultimate customers

• Manufactures products

• Provides marketing services

In e-commerce, what does B2B stand for?

• Best to Benchmark

• Business to Business

• Buyer to Buyer

• Brand to Brand

What is exclusive distribution?

• Selling products to everyone

• Giving a limited number of dealers exclusive rights to distribute products in their territories

• Selling only online

• Distributing to all possible outlets

Which type of distribution involves stocking a product in as many outlets as possible?

• Selective Distribution

• Exclusive Distribution

• Intensive Distribution

• Direct Distribution

What defines a marketing intermediary?

• A company that only manufactures products

• A company that only sells to end consumers

• Companies and individuals who link manufacturers and customers in product distribution

• A company that only provides transportation services

What is vertical level conflict in distribution channels?

• Conflict between companies in different industries

• Dispute between channel partners at different levels of the distribution chain

• Conflict between international distributors

• Disagreement about product pricing

What is a franchise?

• A type of retail store

• A marketing strategy

• A system where a franchisor offers rights to operate and manage a product/service for a fee

• A distribution method