Twitter (X) Marketing (Stukent Ch 6)

What was X (Twitter) originally called?

• X

• twttr

• Vine

• Periscope

• Snapchat

When did X (Twitter) go mainstream, gaining significant popularity?

• 2005

• 2006

• 2007

• 2012

• 2022

Which conference played a significant role in X’s (Twitter's) rise in popularity?

• E3

• CES

• SXSWi

• WWDC

• Comic-Con

What was X’s (Twitter's) valuation on its first day of trading on the NYSE?

• $26.00

• $31 billion

• $44.90

• $43.96

• $867 million

Which company did X (Twitter) acquire in 2012, known for its six-second looping videos?

• Snapchat

• Vine

• WhatsApp

• Instagram

• Facebook Messenger

How many monthly active users does X (Twitter) have as of the time of writing?

• 200 million

• 452 million

• 867 million

• 570 million

• 1 billion

What percentage of U.S. adults with an annual income between $30,000 and $69,999 use X (Twitter)?

• 50%

• 85%

• 21%

• 34%

• 73%

Which gender dominates X’s (Twitter's) user base, according to the provided statistics?

• Male

• Female

• Equal representation of both genders

• Non-binary

• Male, formerly known as female

What is X’s (Twitter's) stance on free expression of speech, as mentioned in the text?

• Restricts free speech

• Supports free expression of speech

• Promotes hate speech

• Has no stance on free speech

• Only allows political speech

What can influence the types of content and accounts shown as promoted on X (Twitter)?

• Number of followers

• Activity on X

• Account age

• Number of tweets posted

• Geographical location