Social Media Assessment

What is the simple meaning of 'Engagement'?

• A promise to marry

• A meeting or appointment

• A state of being involved with something

• A military encounter

What is the simple meaning of 'Algorithm'?

• A step-by-step procedure for solving a problem or accomplishing a task

• A type of computer hardware

• A programming language

• A software application

What is the simple meaning of 'Influencer Marketing'?

• A marketing strategy that uses endorsements and product mentions from influencers

• A method of direct selling to consumers

• A traditional form of advertising using billboards

• A type of marketing that focuses on email campaigns

What is the simple meaning of organic reach?

• When people see content naturally

• When companies pay to show content to more people

• When content is shared by influencers

• Foods that you can reach at "Whole Foods"

Fill in the blank: My video went viral with ______ reach, but my friend had to pay for ads to get more views.

• organic

• paid

• sponsored

• boosted

What is the conversion rate if 100 people click on an online ad for a clothing store and 10 of them buy a shirt?

• 5%

• 10%

• 15%

• 100%

The main audience demographic for Instagram is:

• Teenagers and young adults

• Middle-aged professionals

• Senior citizens

• Children under 13

The advantages of using Instagram for marketing include:

• Increased brand visibility and engagement

• Higher costs compared to traditional marketing

• Limited audience reach

• Decreased customer interaction

What are the disadvantages of using Instagram for marketing?

• Increased brand visibility

• High advertising costs

• Easy audience targeting

• Improved customer engagement

What is the main audience demographic for TikTok?

• A) Ages 13-34

• B) Ages 18-45

• C) Ages 25-50

• D) Ages 30-60