Collect Data for Market Research

What is the primary purpose of the contact guide in data collection?

• To sell a product or service

• To ensure customer satisfaction

• To provide structured guidelines for interaction

• To collect payments from respondents

Which of the following is NOT a key selling point in data collection?

• Features and benefits of a product/service

• Competitor weaknesses

• Regulatory and organisational requirements

• Greeting etiquette

Multichannel contact strategies include all EXCEPT:

• Email

• Face-to-face meetings

• Chat

• Phone

Why is it important to consult supervisors before starting data collection?

• To get personal approval from management

• To clarify operational boundaries and escalation processes

• To create new data collection policies

• To identify customers for targeted advertising

Operational boundaries in data collection ensure:

• The team has full discretion to contact anyone

• Data is collected with efficiency, compliance, and accountability

• Calls can be made at any time of the day

• Only voluntary participation is required

Which of the following is NOT an operational boundary?

• Discretion to deviate from the call guide

• Limits of customer contact

• Escalation procedures

• Time taken for each survey

When an issue arises during data collection, which role is responsible for handling external supplier concerns?

• Help-desk person

• Supervisor

• Vendor business representative

• Subject matter expert

The Do Not Call Register is designed to:

• Protect businesses from losing customers

• Allow only government surveys to make calls

• Prevent unsolicited calls to registered numbers

• Regulate survey durations

The Trade Practices Act is important in market research because it:

• Focuses on financial transactions

• Regulates fair business conduct and prevents false advertising

• Prevents businesses from expanding too quickly

• Ensures all customers are surveyed at least once

How does the Fair Competition Act impact market research?

• Encourages monopolies to dominate industries

• Prevents unfair dominance and promotes competition

• Allows businesses to create exclusive research agreements

• Protects businesses from customer complaints