Planejamento de Mídia
Authored by Mayara Macedo
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Qual é a definição de planejamento de mídia?
Criar anúncios atrativos
Escolher os melhores meios para anúncios
Estudar preferências dos consumidores
Analisar estratégias dos concorrentes
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Meio e veículo têm o mesmo significado.
Verdadeiro
Falso
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A mídia impressa pode servir como catálogo.
Verdadeiro
Falso
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Planejar a compra de mídia com antecedência é dispensável.
Verdadeiro
Falso
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
O plano de mídia aprovado serve como guia técnico.
Verdadeiro
Falso
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
A mídia existe para levar ____________, informação e publicidade.
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
"Meio" refere-se à classe, enquanto "veículo" é um membro ________dessa classe
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