MRM 2

Which type of research design is used to determine cause-and-effect relationships?

• Exploratory research

• Descriptive research

• Experimental research

• Diagnostic research

A cross-sectional research design involves:

• Studying the same subjects over a long period

• Studying different subjects at one point in time

• Manipulating variables in a laboratory setting

• Establishing cause and effect

In a descriptive research design, the main goal is to:

• Explore new areas where little is known

• Determine cause-and-effect relationships

• Describe characteristics of a population or phenomenon

• Control extraneous variables

Which type of variable is manipulated in experimental research?

• Dependent variable

• Intervening variable

• Independent variable

• Control variable

In which type of research design is secondary data mostly used?

• Experimental research

• Descriptive research

• Exploratory research

• Causal research

The main purpose of a pilot study in research design is to:

• Prove the hypothesis

• Select a sample

• Test the feasibility of the study

• Collect final data

A marketing researcher wants to study shopping behavior in Bangalore malls. She selects every 5th visitor entering the mall. What type of sampling is she using?

• Simple Random Sampling

• Stratified Sampling

• Systematic Sampling

• Convenience Sampling

A company wants to study employee satisfaction across different departments. It divides employees into departments and randomly samples from each. What sampling technique is applied?

• Cluster Sampling

• Stratified Sampling

• Snowball Sampling

• Judgment Sampling

A researcher is interested in understanding startup founders’ views on digital marketing. He starts by interviewing one founder and then asks them to refer others. Which sampling technique is being used?

• Quota Sampling

• Snowball Sampling

• Cluster Sampling

• Systematic Sampling

A bank selects 5 of its 50 branches randomly and surveys all employees within those branches. Which sampling method does this represent?

• Stratified Sampling

• Cluster Sampling

• Quota Sampling

• Judgment Sampling