Persuasive Techniques

When something tries to remind you of a happy, past event, the author is appealing to your sense of ____________________.

• understatement
• overstatement
• nostalgia

When someone writes or says that same thing over and over and over and over again, it is called, is called, is called . . . 

• glittering generalities
• fallacious reasoning
• repetition

A counter argument is

• what the writer believes
• An argument against the claim
• what the author is writing about
• part of a poem

An advertisement that uses this will help you see the facts and help you understand why you need the product.

• Pathos
• ethos
• logos

This term means an appeal to emotion.

• pathos
• logos
• ethos

A statement that makes things seem less that they actually are _______________.

• overstatement
• nostalgia
• understatement

When writers use positive, vague words to convince readers of something, such as when a product is labeled "all natural," they are using ___________________  ____________________

• nostalgia
• ethos appeal
• glittering generalities

exaggeration

• a short, simple explanation
• overstatement
• circular reasoning

When you use the claim you are trying to make as proof of that claim, you are using circular reasoning.  Which of these do you think does this?

• Prius is a great car because it is well made, safe, and gets good gas mileage.
• The mayor wants a mall in our town for more money. The fact that he wants this mall is proof that he is greedy.

A position of strong feeling for or against an issue may mean you have a ____.

• evidence
• bias
• ethos