Distribution Unit Slides Notes Quiz

What is the primary function of a distribution unit?

• Manufacturing products

• Storing and moving goods

• Advertising services

• Research and development

Which of the following is NOT a type of distribution channel?

• Direct

• Indirect

• Mixed

• Circular

A direct distribution channel involves:

• Selling through wholesalers

• Selling directly to consumers

• Using multiple intermediaries

• Shipping products internationally

The role of a wholesaler in distribution is to:

• Manufacture products

• Sell goods directly to consumers

• Buy in bulk and sell to retailers

• Create advertisements

Which of these factors affects the choice of a distribution channel?

• Product type

• Target market

• Cost efficiency

• All of the above

What is a major benefit of an indirect distribution channel?

• Lower costs

• Increased reach to customers

• Faster delivery

• Full control over branding

A retailer primarily serves as a:

• Manufacturer

• Consumer

• Final seller to customers

• Distributor to wholesalers

Which of the following is an example of direct distribution?

• Selling through a supermarket

• Online sales from a company’s website

• Selling through a wholesaler

• Using a distributor

What is an exclusive distribution strategy?

• Selling products only in select locations

• Selling through as many outlets as possible

• Selling only to wholesalers

• Selling directly to competitors

A selective distribution strategy involves:

• Selling in all available stores

• Limiting distribution to a few locations

• Using only direct sales

• Selling only online