Social Media and Digital Marketing Quiz

A company must have a ____ account before it can create ads on Snapchat.

• Snapchat Business

• Snapchat Premium

• Snapchat Marketing & Advertising

• Snapchat Ads Manager

Which of the following best describes the relationship between social media marketing and digital marketing?

• Social media marketing is just one component of digital marketing.

• Digital marketing is just one component of social media marketing.

• Social media marketing and digital marketing are the same.

• Social media marketing and digital marketing are not related.

Dixie’s Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that viewers will purchase more dresses on its website. In this scenario, which of the following actions would be a conversion?

• A person clicks a link on one of the ads

• A person follows a link on one of the ads to Dixie’s website and then adds a dress to the online shopping cart

• A person follows a link on one of the ads to Dixie’s website and then purchases a dress from the website

• A person follows Dixie’s Dress Shoppe on Instagram after seeing a Facebook ad

Which of the following best describes an area of a design that is purposely left empty?

• A term used to describe the spaces between text

• Any area of a design that is purposely left empty

• A popular social media marketing software

• A method to increase engagement

Which of the following is NOT a metric a business should use to measure brand awareness?

• Reach

• Shares

• Bounce rate

• Impressions

Jared, a popular vlogger, sees that his YouTube videos that incorporate trendy challenges get around 900,000 views, his travel videos get around 1.5 million views, and his how-to videos get about 2 million views. Based on that data, it would be MOST beneficial for Jared to ____.

• Improve the quality of his travel videos

• Make his challenge videos stand out

• Promote his challenge videos

• Post more how-to videos

True or False: Among age groups of internet users, the group of 25-34 year-olds is most likely to use Facebook.

• True

• False

If Sandy’s Cafe wants to post six images in one Instagram ad in which the images loop and music plays automatically, what type of Instagram ad should it use?

• Photo ad

• Carousel ad

• Slideshow ad

• Story ad

____ began as a side project that was initially designed to function similarly to instant messaging.

• Twitter

• Facebook

• Instagram

• Snapchat

Which of the following countries has the most YouTube users?

• The United States

• India

• The United Kingdom

• Russia