Final - Customer Relations

_____1. What does the term "brand" refer to?

• A. A specific company’s logo
  
  

• B. A business and marketing concept that helps people identify a company, product, or individual
  
  

• C. The physical product sold by a company
  
  

• D. A company’s advertising strategy

_____2. What is Brand Image?

• A. The physical appearance of a company's products
  
  

• B. The perception of the brand in the minds of customers
  
  

• C. The company's internal branding strategies
  
  

• D. The number of products a brand offers

_____3. Which of the following is a key focus of Apple's branding strategy?

• A. Convenience and affordability
  
  

• B. Lifestyle, innovation, and empowerment through technology
  
  

• C. Fast-food services
  
  

• D. Traditional corporate values

_____4. How does Uniqlo position its brand?

• A. By focusing on chasing fast-fashion trends
  
  

• B. By emphasizing the importance of premium pricing
  
  

• C. By encouraging customers to dress casually and staying away from fashion trends
  
  

• D. By offering exclusive luxury items

_____5. What should a business focus on when defining its Unique Value Proposition?

• A. Offering as many products as possible
  
  

• B. Describing what sets the business apart and the core value it brings to customers
  
  

• C. Competing with the lowest-priced competitors
  
  

• D. Imitating successful companies

   

_____6. What is the main purpose of defining an employer brand?

• A. To attract customers to your business
  
  

• B. To improve employee productivity
  
  

• C. To set your company apart as an employer and help attract top talent
  
  

• D. To manage your company’s supply chain

_____7. Which of the following is an important consideration when refining your brand

messaging?

• A. Ensuring it only appeals to a broad audience
  
  

• B. Connecting with the unique perspective and needs of your target audience
  
  

• C. Focusing solely on company profits
  
  

• D. Using complex language to impress competitors

_____8. What does "brand stretch" refer to?

• A. Focusing on a single product category

• B. Expanding a brand to operate in new sectors or markets
  
  

• C. Restricting your brand to a specific geographic location
  
  

• D. Developing multiple brands that target the same market

_____9. Why is consistency important in brand management?

• A. It ensures that the brand’s message and personality are uniform across all touchpoints
  
  

• B. It limits the number of products a brand can offer
  
  

• C. It reduces the cost of marketing efforts
  
  

• D. It allows the company to develop different branding strategies for each department

_____10. What role does storytelling play in branding?

• A. It helps to connect the brand with the audience by sharing its narrative
  
  

• B. It is only useful for customer-facing communications
  
  

• C. It has no impact on brand perception
  
  

• D. It focuses on highlighting the financial success of the company