mkt 10

Each product item in the product mix may require a separate marketing strategy.

• True

• False

Crystal’s Bakery packages its custom cakes in special see-through boxes. In addition to being attractive, the packaging is carefully designed to keep the cakes from being ruined due to transportation, heat, or cold. This example shows that the function of packaging is which of the following?

• Even out seasonal sales patterns

• Secure the right of a company to use a brand or part of a brand

• Protect a brand name from being declared a generic product name

• Protect and promote products

  
  

Leila is in the market to purchase new furniture for her apartment. How would Leila likely approach choosing furniture if Leila considered the furniture as a heterogeneous shopping product?

• By seeking the lowest-priced option with the desired features

• By comparing different brands to find the best product for her

• By prioritizing brand loyalty over price and features

• By choosing the most popular brand in the market

  
  

Which of the following do marketers of specialty products use to maintain a product’s exclusive image?

• Functional modification

  
  

• Status-conscious advertising

• Product modification

• Product line extension

  
  

Apple’s watch has an operating system that comes with only six months of updates. Because Apple watches that have already been sold become antiquated until connected to Wi-Fi for further updates, this is an example of which of the following?

• Product modification

  
  

• Planned obsolescence

• Repositioning

• Product line extension

  
  

The three most important functions of packaging are to contain and protect products; promote products; and facilitate the storage, use, and convenience of products.

• True

• False

The term product refers to a tangible good. Services and ideas are not classified as products because of their intangible nature.

• True

• False

Tags

CCSS.RI.1.6

CCSS.RI.1.7

CCSS.RI.K.7

CCSS.RL.1.7

CCSS.RL.K.7

Trademark rights come from registration rather than use.

• True

• False

Which of the following is when a product or company attempts to give the impression of environmental friendliness, whether or not it is environmentally friendly?

• Informational labeling

• Persuasive labeling

  
  

• Eco-friendly

• Greenwashing

Tags

CCSS.RI.1.5

CCSS.RI.K.5

CCSS.RI.1.8

CCSS.RI.2.5

CCSS.RI.K.8

The famous M&M candies have added to its brand. Mars Inc. now sells M&Ms for branded use in cookies, ice cream treats, and other packaged goods. Now, M&M can compete more broadly in the industry because of which of the following?

• Product modification

  
  

• Repositioning

• Product line extension

• Planned obsolescence