Marketing and Supply Chain Insights

Marketing and Supply Chain Insights

University

15 Qs

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Marketing and Supply Chain Insights

Marketing and Supply Chain Insights

Assessment

Quiz

Science

University

Easy

Created by

Jose Saenz

Used 1+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the key components of a digital marketing strategy?

Print advertising

Target audience, content marketing, social media, SEO, email marketing, analytics, budget

Billboard placements

Television commercials

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can businesses optimize their supply chain for efficiency?

Reduce product prices

Implement demand forecasting, inventory management, supplier collaboration, process automation, and continuous improvement.

Limit supplier diversity

Reduce employee training

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are some effective logistics management techniques?

Relying solely on automation and new processes

Increasing inventory levels

Optimizing supply chain processes, utilizing technology, just-in-time inventory, and strong supplier relationships.

Ignoring supplier feedback

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Compare and contrast the different modes of transportation used in supply chains.

Transportation modes do not vary at all

Land transportation is the best and cheapest

Only air transportation is suitable for all types of goods.

Road, rail, air, and sea transportation modes differ in cost, speed, flexibility, and suitability for various goods.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does consumer behavior influence marketing strategies?

Consumer behavior has no impact on marketing strategies.

Consumer behavior only affects advertising channels.

Consumer behavior influences marketing strategies by guiding product development, pricing, promotion, and distribution to align with consumer preferences.

Marketing strategies are solely based on production costs.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the best practices for inventory management?

Relying solely on manual tracking

Only conducting annual audits

Best practices for inventory management include accurate demand forecasting, regular audits, using inventory management software, optimizing stock levels, and staff training.

Tracking of stock levels

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define experience marketing and its importance in today's market.

Experience marketing is only about advertising campaigns.

Experience marketing is relevant in today's digital age.

Experience marketing focuses solely on product features and experience

Experience marketing is a strategy that prioritizes customer engagement through memorable interactions, essential for brand loyalty in today's competitive market.

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