What are the key components of a digital marketing strategy?

Marketing and Supply Chain Insights

Quiz
•
Science
•
University
•
Easy
Jose Saenz
Used 1+ times
FREE Resource
15 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Print advertising
Target audience, content marketing, social media, SEO, email marketing, analytics, budget
Billboard placements
Television commercials
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How can businesses optimize their supply chain for efficiency?
Reduce product prices
Implement demand forecasting, inventory management, supplier collaboration, process automation, and continuous improvement.
Limit supplier diversity
Reduce employee training
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are some effective logistics management techniques?
Relying solely on automation and new processes
Increasing inventory levels
Optimizing supply chain processes, utilizing technology, just-in-time inventory, and strong supplier relationships.
Ignoring supplier feedback
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Compare and contrast the different modes of transportation used in supply chains.
Transportation modes do not vary at all
Land transportation is the best and cheapest
Only air transportation is suitable for all types of goods.
Road, rail, air, and sea transportation modes differ in cost, speed, flexibility, and suitability for various goods.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does consumer behavior influence marketing strategies?
Consumer behavior has no impact on marketing strategies.
Consumer behavior only affects advertising channels.
Consumer behavior influences marketing strategies by guiding product development, pricing, promotion, and distribution to align with consumer preferences.
Marketing strategies are solely based on production costs.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the best practices for inventory management?
Relying solely on manual tracking
Only conducting annual audits
Best practices for inventory management include accurate demand forecasting, regular audits, using inventory management software, optimizing stock levels, and staff training.
Tracking of stock levels
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Define experience marketing and its importance in today's market.
Experience marketing is only about advertising campaigns.
Experience marketing is relevant in today's digital age.
Experience marketing focuses solely on product features and experience
Experience marketing is a strategy that prioritizes customer engagement through memorable interactions, essential for brand loyalty in today's competitive market.
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