Chapter 6- The Product is Sports & Entertainment Marketing

Front

____________________ is the name, symbol, logo, word, design or combination of elements that identifies a product, service, or company

Back

Brand

Front

____________________ are features added to the basic product to satisfy additional needs and wants within a single purchase

Back

Product Enhancements

Front

____________________ are a group of similar products with slight variations to satisfy the different needs of consumers

Back

Product Extensions

Front

____________________ is how the product is presented to the consumer

Back

Packaging

Front

____________________ is a strategy used by a company to differentiate its products/services from its competitors products/services

Back

Positioning

Front

____________________ is a well-known name and/or symbol established by one company and sold for use by another company to promote its products

Back

Licensed Brand

Front

____________________ is the legal protection of words and symbols used by a company

Back

Trademark

Front

Which of the following is NOT a level of brand recognition? Introduction, Rejection, Observation, Insistence

Back

Observation

Front

The ____________________ stage of the product life cycle is when product is unique to the marketplace and only one brand is available

Back

Introductory

Front

The ____________________ stage of the product life cycle is when sales of a product and profit increase

Back

Growth