Google Ads Q2: Offering & Criteria Challenge!

Which quarter's offerings are we focusing on today?

• Q1

• Q2

• Q3

• Q4

What is a key criteria for "Launch PMax with Best Practice" regarding past PMax spend?

• Account must have consistent PMax spend.

• Account must have had PMax spend in the last 28 days.

• Account must NOT have had PMax spend (excluding Store Goals) in the last 28 days.

• Account must have spent over $10,000 on PMax.

What is another criteria for "Launch PMax with Best Practice" regarding the current state of PMax spend?

• Account now has no spend from PMax.

• Account now has spend from PMax (excluding Store Goals).

• Account now has only store goal Pmax spend.

• Account has no change in PMax Spend.

What platform exclusion is a criteria for "Launch PMax with Best Practice"?

• Account can be DV360.

• Account must be DV360.

• Account must NOT be DV360.

• No platform exclusion applies.

For "New Customer Acquisition," what's the minimum spend required in the new customer's first 30 days?

• $250

• $500

• $1,000

• $2,500

The "Growth Incentive" rewards growth in which specific area?

• Number of clicks.

• Total spend.

• Impression share.

• Average CPC.

To qualify for "Customer Retention," how many consecutive months must the customer maintain spend?

• 1 month

• 2 months

• 3 months

• 4 months

The "Product Adoption" incentive focuses on increasing the adoption of which Google Ads product?

• Search Campaigns

• Performance Max.

• Display Campaigns

• Youtube campaigns.

What does the "Tiered Rewards" system directly relate to?

• Random reward assignement.

• Performance level.

• Client size.

• Time spent with google ads.

Understanding and applying these Q2 offering criteria leads to...

• Confusion.

• Q2 success and rewards.

• More meetings.

• Less work.