Generation & Selection of Strategies

What does the acronym SWOT stand for?

• Strengths, Options, Weaknesses, Threats

• Strengths, Opportunities, Weaknesses, Tactics

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weaknesses, Objectives, Threats

Which of the following is NOT a component of SWOT analysis?

• Market Share

• Threats

• Opportunities

• Strengths

What type of strategies does TOWS focus on to maximize opportunities?

• Combining opportunities with threats

• Combining strengths with opportunities

• Combining strengths with weaknesses

• Combining weaknesses with threats

In the BCG Matrix, what do 'Cash Cows' represent?

• High market share in a mature industry

• High market share in a growing industry

• New business units requiring investment

• Low market share in a slow-growing industry

Which of the following is a strategy to minimize weaknesses?

• Avoid threats

• Take advantage of opportunities

• Use strengths to minimize threats

• Use strengths to maximize opportunities

What is the primary purpose of SWOT analysis?

• To assess financial performance

• To analyze internal and external factors

• To evaluate market share

• To identify customer preferences

What does the 'T' in TOWS stand for?

• Tactics

• Threats

• Targets

• Trends

Which of the following is a characteristic of 'Dogs' in the BCG Matrix?

• Are market leaders

• Require significant investment

• Have low market share

• Generate high cash flow

What is the first step in strategic management according to the text?

• Evaluate strategies

• Identify external factors

• Establish monitoring methods

• Define the mission and vision

Which analysis tool is used to assess external factors affecting a business?

• SWOT

• PESTLE

• BCG Matrix

• TOWS