Fashion Retailing and Merchandising Assessment

What is fashion retailing?

• Only selling fashion accessories

• The process of buying fashion merchandise from vendors and selling to consumers

• Manufacturing clothing items

• Designing new fashion trends

Which type of store is characterized by being a single-unit store catering to specific customer groups?

• Department stores

• Chain stores

• Specialty stores

• Discount outlets

What is a trend board in fashion buying?

• A social media platform for fashion trends

• A collection of written descriptions including colors, fabrics, patterns, and inspirations

• A digital shopping cart

• A store layout diagram

What role do resident buying offices play in fashion retail?

• They manufacture clothing

• They sell directly to consumers

• They help fashion buyers with purchasing decisions

• They manage social media accounts

Which selling stage involves the first interaction with a customer?

• Processing the sale

• Opening the sale

• Pre-sale preparation

• Handling objections

What is bundled pricing strategy?

• Selling items at the highest possible price

• Offering individual items at separate prices

• Combining multiple products into a single package price

• Matching competitor prices

What are channel members in fashion distribution?

• TV networks that advertise fashion

• Social media influencers

• Individuals or organizations facilitating exchange between manufacturers and consumers

• Fashion designers only

What is the primary function of wholesalers in fashion distribution?

• Selling directly to consumers

• Buying in bulk and selling to resellers

• Manufacturing clothing

• Marketing fashion brands

How do demographics relate to fashion retail?

• They only measure store locations

• They determine clothing sizes

• They describe objective characteristics of a population

• They set fashion trends

What is the purpose of pre-sale preparation?

• To count inventory

• To create a comfortable and professional shopping environment

• To set prices

• To order new merchandise