What is the standardization approach in marketing?
Marketing Strategies in Global Business
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Marketing Strategies in Global Business
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Business
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University
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Hard
Marina Pérez
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22 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How does localization differ from standardization?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
What is global branding and how do companies implement it?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
What role does digital marketing play in reaching global audiences?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
How do partnerships and alliances help companies in new markets?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
What is the exporting strategy in international business?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
How does licensing work in the context of international markets?
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