Retailing Quiz

What is the main reason location is crucial in retail?

• It determines the price of goods

• It affects employee satisfaction

• It influences the customer's store choice

• It reduces the need for marketing

Answer explanation

Because location is often the first reason a customer decides to visit a store. It's all about convenience and access.

Which of the following is a planned retail location?

• Central Business District

• Free-standing site

• Shopping mall

• Inner city store

Answer explanation

Shopping malls are planned with centralized management that controls operations and store mix.

What type of shopping behavior is associated with minimal effort and proximity to home or work?

• Specialty shopping

• Comparative shopping

• Convenience shopping

• Luxury shopping

Answer explanation

This is when customers want to buy quickly and easily, usually near home or work.

Which of the following is a disadvantage of a freestanding site?

• High occupancy cost

• Heavy competition

• No foot traffic

• Lack of parking

Answer explanation

Freestanding stores aren’t part of a cluster, so fewer people walk by them by chance.

Which type of shopping center is best described as having big-box stores like Target or Costco, open-air format, and low occupancy costs?

• Lifestyle center

• Power center

• Theme center

• Neighborhood strip center

Answer explanation

Power centers feature large stores like Target and Costco, are open-air, and cheaper than malls.