Case Study: Netflix’s Transition from DVD Rental to Streaming

Who were the founders of Netflix?

• Reed Hastings and Marc Randolph

• Steve Jobs and Steve Wozniak

• Bill Gates and Paul Allen

• Larry Page and Sergey Brin

When was Netflix founded?

• August 29, 1997

• January 1, 2000

• July 4, 1995

• December 12, 1999

What was Netflix's initial business model?

• Netflix began as a DVD rental service, allowing customers to order DVDs online and receive them via mail.

• Netflix started as a streaming service offering a wide range of movies and TV shows online.

• Netflix was initially a cable TV provider offering on-demand content.

• Netflix began as a movie production company creating original films.

Which company was a major competitor to Netflix in the DVD rental market?

• Blockbuster

• Redbox

• Hollywood Video

• Family Video

What prediction did Reed Hastings make in 2005 about the future of media consumption?

• The future of media consumption would be digital.

• The future of media consumption would be through physical DVDs.

• The future of media consumption would be through cable TV.

• The future of media consumption would be through radio broadcasts.

What year did Netflix engineers begin developing an early version of a video-streaming platform?

• 2004

• 2005

• 2006

• 2007

In what year was the official launch of Netflix’s streaming service?

• 2005

• 2006

• 2007

• 2008

What was the initial streaming model introduced by Netflix in 2007?

• A hybrid model, bundling streaming with its DVD subscription.

• A standalone streaming service.

• A pay-per-view model.

• A free ad-supported model.

Name one of the hardware manufacturers Netflix partnered with for device integration.

• Samsung

• Apple

• Sony

• LG

Which company launched in 2008 as a direct competitor to Netflix’s streaming service?

• Hulu

• Amazon Prime Video

• Disney+

• HBO Max