SEO Reporting and Strategy Quiz

What is a common saying related to measurement and improvement?

• What gets measured gets managed.

• What gets ignored gets forgotten.

• What gets planned gets done.

• What gets created gets shared.

What is an iterative process according to the document?

• SEO

• Content creation

• Email marketing

• Social media management

What is important to know in relation to your goals?

• Where you stand

• Your competitors' strategies

• Your budget

• Your social media followers

What should you do if you notice a high bounce rate on a page?

• Include more information on the page

• Delete the page

• Ignore the data

• Reduce website traffic

What is critical to success in SEO strategy?

• Having a solid plan

• Increasing ad spend

• Hiring more staff

• Reducing website content

What is a potential negative effect of changing too many things on your site at once?

• Improved search engine rank

• Increased organic traffic

• Adverse effect on search engine rank

• Better conversion rates

What does the Performance tab in Google Search Console show?

• Website design issues

• Number of backlinks

• Impressions, clicks, and average position in SERPs

• Server uptime

What is the purpose of tracking organic traffic to the product page?

• To increase server load

• To determine if SEO efforts are contributing to sales goals

• To reduce bounce rate

• To improve website design

What is the benefit of getting backlinks from reputable sites?

• To increase page load time

• To boost the authority of the page

• To decrease server costs

• To improve website design

What can you analyze using Google Analytics?

• Social media trends

• Website traffic

• Email open rates

• Video views