Brand Positioning

Brand Positioning

Professional Development

9 Qs

quiz-placeholder

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Brand Positioning

Brand Positioning

Assessment

Quiz

Business

Professional Development

Hard

Created by

Rachael Teh

FREE Resource

9 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is brand positioning?

The process of creating a logo for a brand.

The physical location of a brand's headquarters.

The method of pricing products lower than competitors.

The space a brand holds in your mind

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a frame of reference?

A design trend

A product category

A price strategy

A logo shape

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a perceptual map?

Compare prices

Show brand perception on two traits

To identify the target market for a product.
To analyze sales data over time.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why must your perceptual map match your positioning statement?

To ensure consistency between brand perception and messaging.

To identify potential competitors in the market.
To create a visual representation of market trends.
To analyze customer demographics and preferences.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What should a brand’s USP be based on?

Based on its historical reputation.

Focus solely on its price.

Prioritize celebrity endorsements.

Something only the brand can truly claim

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A fast-food brand claims to serve meals under 3 minutes, just like its top competitors. This is an example of...

USP

POD

POP

Perceptual Mapping

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If your brand says it's premium and sustainable, but on the perceptual map it’s placed near ‘cheap and basic’ brands, what should you do?

Change the product logo

Change your brand category

Review your communication or positioning

Lower your prices

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is the BEST USP for LEGO?

The only toy brand that lets kids build, play, and learn creatively using real blocks

Promotes physical fitness through building activities.
Teaches advanced engineering skills for adults.
Encourages competitive play among children.

9.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A skincare brand claims to be the only one using volcanic water from Jeju Island to hydrate skin. What is this?

Frame of reference

POD

USP

POP