What is brand positioning?

Brand Positioning

Quiz
•
Business
•
Professional Development
•
Hard

Rachael Teh
FREE Resource
9 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of creating a logo for a brand.
The physical location of a brand's headquarters.
The method of pricing products lower than competitors.
The space a brand holds in your mind
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a frame of reference?
A design trend
A product category
A price strategy
A logo shape
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of a perceptual map?
Compare prices
Show brand perception on two traits
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why must your perceptual map match your positioning statement?
To ensure consistency between brand perception and messaging.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What should a brand’s USP be based on?
Based on its historical reputation.
Focus solely on its price.
Prioritize celebrity endorsements.
Something only the brand can truly claim
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A fast-food brand claims to serve meals under 3 minutes, just like its top competitors. This is an example of...
USP
POD
POP
Perceptual Mapping
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If your brand says it's premium and sustainable, but on the perceptual map it’s placed near ‘cheap and basic’ brands, what should you do?
Change the product logo
Change your brand category
Review your communication or positioning
Lower your prices
8.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is the BEST USP for LEGO?
The only toy brand that lets kids build, play, and learn creatively using real blocks
9.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A skincare brand claims to be the only one using volcanic water from Jeju Island to hydrate skin. What is this?
Frame of reference
POD
USP
POP
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