Adopter Categories and Characteristics Quiz

What is the primary criterion for categorizing adopters according to Roger's method?

• Community influence

• Innovativeness

• Timing of adoption

• Financial resources

Which category of adopters is characterized as 'venturesome' and willing to take risks?

• Innovators

• Late Majority

• Early Majority

• Laggards

What percentage of the population do Early Adopters represent?

• 13.5%

• 2.5%

• 16%

• 34%

What is a key characteristic of the Early Majority adopters?

• They adopt innovations first

• They are opinion leaders

• They take time to contemplate before adopting

• They are resistant to change

Which adopter category is most likely to adopt due to economic necessity or peer pressure?

• Late Majority

• Early Adopters

• Innovators

• Laggards

What is a common trait of Laggards in terms of their decision-making?

• They are tech enthusiasts

• They rely on expert opinions

• They are highly traditional

• They are quick to adopt new ideas

How does socioeconomic status typically affect early adopters?

• They are more conservative

• They are less educated

• They have limited resources

• They often manage larger businesses

What does 'cosmopoliteness' refer to in the context of early adopters?

• Resistance to change

• Focus on traditional values

• Openness to diverse ideas

• Preference for local norms

In the case study of Iowa Farmers, what was a reason for their resistance to adopting new technology?

• Desire for status

• Peer pressure

• Complexity of the technology

• Lack of financial resources

What is the significance of tailored communication for different adopter categories?

• It increases trust and adoption

• It reduces the need for evidence

• It ensures uniformity in messaging

• It simplifies the innovation process