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Advertising Quiz

Business

12th Grade

Used 2+ times

Advertising Quiz
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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is another main type of advertising besides promotional?

Digital

Institutional

Interactive

Social

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a feature of mass advertising?

Hits large groups

Uses one message

Good with TV & Radio

Targets specific markets

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might newspaper ads be considered less appealing than other forms?

They have a limited life

They are cost-effective

They target specific markets

They are easy to track

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an advantage of newspaper ads?

Know distribution

Limited colors

Easily track responses to ads

Cost is low

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an advantage of magazine ads?

More expensive

Not timely

Targeted audience

Ads due months before it runs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a disadvantage of magazine ads?

High reader involvement

Better print quality

More expensive

Variety of formats

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an advantage of magazine ads?

High reader involvement

Better print quality

More expensive

Variety of formats

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