Product and Marketing Concepts Quiz

What is a product?

• A service offered for free

• Anything an organization offers to satisfy consumer needs and wants

• Only physical goods

• Only digital services

What are pure goods?

• Products that include services

• Products that do not include any services

• Services that do not include any goods

• Goods that are always free

What are pure services?

• Services that include goods

• Products that include services

• Products that do not include any goods

• Goods that are always free

What are consumer products?

• Products purchased for business use

• Products purchased for resale

• Products purchased for personal use or consumption

• Products purchased for manufacturing

What are business products?

• Products purchased for personal use

• Products purchased for resale

• Products purchased to use in the production of other products

• Products purchased for entertainment

What is product differentiation?

• The process of making a product cheaper

• The attributes that make a good or service different from other products

• The process of copying a competitor's product

• The process of reducing product features

What does quality level refer to?

• The price of a product

• How well a product performs its core functions

• The design of a product

• The color of a product

What is product consistency?

• How often a product is advertised

• How reliably a product delivers its promised level of quality

• The variety of colors a product comes in

• The number of features a product has

What are product features?

• The price of a product

• The specific characteristics of a product

• The brand name of a product

• The warranty of a product

What is customer benefit?

• The cost savings from buying in bulk

• The advantage a customer gains from specific product features

• The discount offered during sales

• The warranty period of a product