
Consumer Behavior Quiz

Quiz
•
Science
•
Professional Development
•
Medium
Payal Bose
Used 2+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
The term consumer research refers to
the process and tools used to study seller behavior
the process and tools used to study buyer behavior
the process and tools used to study consumer behavior
the process and tools used to study market behavior
2.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Marketing mix (four Ps) consists of four elements:
Product, Price, Preference and Promotion
Product, Pay, Place and Promotion
Product, Purity, Place and Promotion
Product, Price, Place and Promotion
3.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
The societal marketing concept requires marketers to fulfill the needs of the target audience in ways
that improve, preserve, and enhance society's well-being while simultaneously meeting their business objectives.
that improve, preserve, and enhance customer's well-being while simultaneously meeting their business objectives.
that improve, preserve, and enhance company's well-being while simultaneously meeting their business objectives.
that improve, preserve, and enhance owner's well-being while simultaneously meeting their business objectives.
4.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Cross-screen marketing consists of tracking and targeting
companies across their computers, mobile phones, and tablets
advertisers across their computers, mobile phones, and tablets
users across their computers, mobile phones, and tablets
promoters across their computers, mobile phones, and tablets
5.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Customer value is the ratio between customers'
benefits and the resources they use to obtain those benefits.
common benefits and the resources they use to obtain those benefits.
perceived benefits and the resources they use to obtain those benefits.
wanted benefits and the resources they use to obtain those benefits.
6.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Long-term customers who are thoroughly familiar with the company's products are an important asset when new products and services are developed and tested.
Customer Tension
Customer Satisfaction
Customer Retention
Customer Preparation
7.
MULTIPLE CHOICE QUESTION
10 mins • 1 pt
Two interrelated forms of customer engagement with marketers:
Creative bonds and Transactional bonds
Emotional bonds and Transactional bonds
Emotional bonds and Trust bonds
Affiliation bonds and Transactional bonds
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