Principles of Marketing Quiz

A(n) ________ includes more than just a tangible object, such as cars, clothing, or smartphones.

• product

• event

• idea

• intangible activity

• service

________ are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.

• Liabilities

• Services

• Brands

• Consumer products

• Specialty products

A service includes all of the following EXCEPT ________.

• airline travel

• banking

• a hotel

• wireless communication

• a bathing suit

A market offering includes everything from pure tangible goods to pure services, as well as combinations of goods and services. Which of the following is NOT a product or service?

• breakfast cereal

• rental car

• free concert

• shoes

• haircut

If a consumer purchases a new "smart" television which can connect to services like Netflix and Pandora, what is the core customer value involved?

• connection to entertainment and information

• state-of-the-art technology

• slick and attractive packaging

• brand name

• tech support and warranty

When consumers buy an Airstream, the company and its dealers give buyers a warranty and quick repair services when needed. On the Airstream Owners Hub, customers can shop for accessories ranging from an OXO Airstream Drawer Storage Bundle and an Airstream Roof Locker Dish Rack by YouCopia to an Airstream-branded license plate frame and plastic pink flamingos to complete the retro look. In addition, owners can access financial services and learn about the on-the-road lifestyle at the Airstream Academy. This is an example of ________.

• features

• core benefits

• service features

• an augmented product

• styling

When developing products, marketers first must identify the ________ that consumers seek from the product.

• core customer value

• accessories

• style

• augmented product features

• customer service benefits

Industrial products refer to all of the following EXCEPT ________.

• products purchased by consumers for further processing or for use in conducting a business

• products and services bought by final consumers for personal consumption

• primarily intangible offerings from marketers

• raw materials as well as manufactured materials and parts

• products that aid in the consumer's production or operations, including installations and accessory equipment

Life insurance and Red Cross blood donations are examples of ________.

• shopping products

• convenience products

• unsought products

• capital items

• supplies and repair services

Erica wants to replace her old washing machine with a new one. In order to get the maximum value for her money, she plans to spend substantial time and effort in gathering information and making product comparisons before making the actual purchase. In this instance, Erica is planning to buy a(n) ________ product.

• convenience

• unsought

• specialty

• shopping

• exclusive