PMG451 Lecture 2 & 3 Revision

Which of the following is a specialized agency under the United Nations responsible for promoting international tourism?

• MATTA

• IATA

• WTO

• MAH

Which organization is responsible for representing the airline industry worldwide?

• MAH

• IATA

• PATA

• Tourism Malaysia

What is the role of the Malaysian Association of Tour and Travel Agents (MATTA)?

• Oversee hotel standards

• Promote agricultural tourism

• Coordinate activities among travel agents and tour operators

• Manage airport infrastructure

Which of the following best describes the function of Tourism Malaysia?

• Monitor tourism policy at the state level

• Promote Malaysia as a premier tourist destination

• Regulate visa applications

• Operate private tourism companies

A tourism product is best described as:

• A country’s GDP contribution

• A tangible service with no emotional value

• A package of tangible and intangible components at a destination

• A one-time event organized for marketing

Which of the following is an example of adventure and nature-based tourism?

• Visiting a theme park

• Attending a music festival

• Bird watching in a forest reserve

• Shopping in a night market

What is a key characteristic of tourism products that makes demand unpredictable?

• High durability

• Risky

• Easily stored

• Uniform in quality

Which phase of the product life cycle is characterized by peak sales but concerns about quality and environmental impact?

• Introduction

• Growth

• Maturity

• Saturation

What are the “Five Rights” in tourism product planning according to Goeldner & Ritchie?

• Right people, price, policy, place, promotion

• Right cost, customer, city, choice, climate

• Right product, place, time, price, quantity

• Right brand, location, appeal, price, package

Which characteristic of tourism products indicates that once the service is provided, it cannot be reused or stored?

• Composite

• Heterogeneous

• Psychological

• Highly Perishable