Branding Quiz

What is a brand?

• A brand is a Government label for tax purposes

• A brand is a Name, term, design, symbol, or combination that identifies a business and sets it apart

• A brand is a Warranty for a product

• A brand is a Label used only for clothing

Brands are only important for marketing, but not selling products.

• True

• False

In your own words, why is branding important for a company?

Which of the following is NOT an element that helps create a strong brand identity?

• Brand Name

• Trademark

• Factory Warranty

• Brand Values

Which brand type is owned and initiated by national manufacturers?

• Private Distributor Brand

• Generic Brand

• National Brand

• Co-Brand

Which of these is an example of a Private Distributor Brand?

• Hershey’s

• Kroger’s Private Selection

• Apple

• Google

Generic brands often have heavily advertised and promoted marketing campaigns.

• True

• False

Name one example of a co-branding partnership and explain why it worked.

What is the Unique Value Proposition (UVP) of a brand?

• Its product warranty

• Its retail location

• How it differs from competitors and the value it offers consumers

• The price it charges

What level of brand recognition is it when customers actively avoid a brand?

• Brand Loyalty

• Brand Recognition

• Brand Preference

• Brand Rejection