Distribution Channels

What is the main advantage of using intermediaries?

• Increase the number of contacts

• Reduce the amount of work for producers and consumers

• Increase direct marketing efforts

• Eliminate the need for distributors

What does physical distribution NOT involve?

• Transporting goods

• Storing goods

• Reaching agreements

• None of the above

What does the term "channel level" refer to in marketing?

• A type of product

• A layer of intermediaries

• A pricing strategy

• A marketing campaign

What is the main advantage of using a direct marketing channel?

• Greater control over the sales process

• Lower production costs

• Increased product variety

• Faster manufacturing times

What is a direct marketing channel?

• A channel where the producer sells directly to the business customer.

• A channel involving multiple intermediaries.

• A channel that includes a business distributor.

• A channel that uses a sales branch.