Photography Marketing Quiz

What is the purpose of identifying a market gap?

• To copy competitors

• To offer a service nobody else does

• To raise prices quickly

• To avoid social media

What type of research helps you understand the market?

• Technical research

• Weather patterns

• Market research

• Color theory

Which of the following shows a strong brand voice?

• Hire me. I'm okay.

• Elegant, timeless memories captured with care.

• DM me for cheap pics.

• We edit fast.

A photographer’s brand should reflect:

• Their favorite food

• Their target audience’s needs and preferences

• Their equipment list

• The most popular Instagram filters

What is a target market?

• Anyone with a camera

• All photographers on Instagram

• A specific group of potential clients you’re trying to reach

• A product sold in stores

Why does tone matter in branding?

• It shows your lighting setup

• It helps build trust with the right audience

• It makes your website run faster

• It saves money on printing

Which of these is a visual brand element?

• Editing software

• Color palette and fonts

• Client feedback forms

• Email signature

What makes Instagram a good platform for photographers?

• It’s text-based

• It promotes contracts

• It’s visual and client-focused

• It avoids competition

Email marketing is great for:

• Staying connected with past clients

• Editing images faster

• Buying equipment

• Printing images

SEO helps with:

• Finding images faster

• Optimizing lighting

• Making your website more searchable

• Syncing with Lightroom