Market Segmentation Quiz

Which of the following is NOT a type of market segmentation?

• Geographic

• Demographic

• Psychographic

• Technological

What does demographic segmentation focus on?

• Purchasing habits

• Age, gender, and income

• Values and interests

• Geographic location

Which segmentation type involves dividing the market based on lifestyle and personality traits?

• Geographic

• Demographic

• Psychographic

• Behavioral

What is an example of behavioral segmentation?

• Dividing by age and gender

• Grouping by purchasing habits

• Segmenting by climate

• Dividing by political affiliation

Which criterion is essential for effective segmentation?

• Measurable

• Expensive

• Complex

• Unreachable

What does geographic segmentation focus on?

• Values and goals

• Location such as country or city

• Income and education

• Brand loyalty

Which segmentation type might a company use to target eco-conscious consumers?

• Geographic

• Demographic

• Psychographic

• Behavioral

What is a key aspect of behavioral segmentation?

• Age and gender

• Usage rate and brand loyalty

• Climate and time zone

• Political party affiliation

Which of the following is a characteristic of effective market segments?

• Inaccessible

• Measurable

• Unpredictable

• Unstable

What is the focus of psychographic segmentation?

• Purchasing habits

• Values and personality traits

• Geographic location

• Income and education