Sport Consumer Behavior Quiz

What are the steps in the decision-making process according to the document?

• Search, select, purchase/ use sports related products/ services

• Plan, execute, review

• Identify, analyze, conclude

• Research, develop, implement

What are the differences for sport consumers based on?

• Socialization, involvement, commitment

• Age, gender, location

• Income, education, occupation

• Preferences, habits, lifestyle

Which of the following is NOT one of the three ways you can be involved in sport?

• Cognitive

• Behavioral

• Affective

• Financial

What was Twitter's initiative in 2016 related to sports?

• Purchase live streaming TNF games

• Sponsor a major sports event

• Launch a sports news channel

• Develop a sports analytics tool

What was the purpose of the 1975 Golden State Warriors promotion?

• Attract more female fans

• Increase ticket prices

• Launch a new team logo

• Celebrate a championship win

Which stage is NOT part of the Five Stages of Consumer's Decision?

• Problem Solving

• Evaluation

• Implementation

• Purchase Decision

What does the definition of sport commitment include?

• Frequency, duration, intensity of involvement

• Skill level, competition, achievement

• Team loyalty, fan engagement, sponsorship

• Training, coaching, performance

Which of the following is a motivational factor mentioned in the document?

• Social affiliation

• Economic gain

• Personal fame

• Environmental concern

What are the three components of sport involvement?

• Cognitive (beliefs), behavioral (actions), affective (feelings)

• Physical, mental, emotional

• Strategic, tactical, operational

• Analytical, creative, practical

Which of the following is NOT a motivational factor listed in the document?

• Health

• Fitness

• Wealth

• Achievement