Writing Professional Messages Worksheet

To ________________ someone is to convince that person to take the course of action you propose.

• persuade

• ignore

• distract

• confuse

In the space provided, write the word(s) that best completes each of the following statements. 2. Persuasive messages generally follow a communication model called ________________.

• AIDA

• PESTLE

• SWOT

• SMART

The ________________ propaganda technique repeats the name of the company, product, or other item being promoted.

Steps to get from point A to point B are ________________.

• instructions

• destinations

• vehicles

• obstacles

A(n) ________________ asks the reader for some type of action or response.

• special request

• summary statement

• background detail

• neutral comment

In the space provided, write the word(s) that best completes each of the following statements. 6. ________________ consists of persuasive activities that identify, anticipate, and satisfy customer needs.

• advertising

• accounting

• manufacturing

• distribution

The ________________ propaganda technique uses the emotion evoked by a symbol to encourage action without directly referring to it.

• transfer

• bandwagon

• testimonial

• card stacking

In the space provided, write the word(s) that best completes each of the following statements. 8. ________________ influences the audience with biased information and uses emotion rather than logic to persuade the audience to take action.

• propaganda

• statistics

• debate

• analysis

The ________________ propaganda technique encourages the audience to become part of a group or act because other people are acting in the same way.

• bandwagon

• testimonial

• card stacking

• glittering generalities

A company website may also have a ________________ page that provides answers to common customer questions.

• FAQ

• Contact

• Home

• About Us